So Jewellery has announced the appointment of Jasmine Jones as a new agent for the North of England, Scotland and Ireland.

Emma Finney, So Jewellery’s sales and marketing director comments: “We are delighted that Jasmine is joining us to build on our success in delivering high quality fine silver jewellery to independent and small multiples throughout the UK. She brings with her a wealth of experience in the gift and stationery markets with global brands such as Sheaffer Pens where she spent the last 10 years working with retail outlets to ensure their success.”

Jasmine Jones adds: “I am very excited to be joining So Jewellery and I look forward to supporting the company’s goal to offer relevant product, service and support to enable our stockists to sell our jewellery with confidence and ease.”



So Jewellery offers a wide range of fine silver designs with brilliant-cut diamonds, freshwater pearls and semi-precious stones with retail prices ranging from £29 to £98.

The brand will launch its new Artisan collection at International Jewellery London in September, including matt-finish pieces in silver with yellow or rose gold-plating. Pieces will feature semi-precious stones such as citrine, chalcedony, rose quartz and amethyst.


So Jewellery’s product development director Jon Tompkins comments: “We have been following recent jewellery trends avidly in recent months are delighted with how this new collection has come together. We have been blown away by consumer uptake of the range, following early trials over recent weeks and we have very excited to be showcasing it for the first time at this year’s IJL show.”


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