So Jewellery extends range with gift company


Brand continues work with Michael C. Fina, adding to silver offer.

So Jewellery has developed its relationship with global incentives and rewards company Michael C. Fina, with the company taking on 18 new designs from the brand.

Michael C. Fina is a company which specialises in incentives and rewards for employees, and works with some of the world’s largest corporations, providing gifts for staff when necessary.

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As part of its responsibility to keep the gift section in all its employee recognition programs fresh and fairly priced, the company’s purchasing and merchandising department has extended its range of So Jewellery designs with the introduction of 18 new pieces.

Sheila Sheldon, Michael C. Fina’s director of European operations said of the new So Jewellery additions: “Building on the success of our initial offerings, we are delighted to be able to offer our corporate clients an even wider choice of pieces from the So Jewellery range.

“The brand lends itself perfectly to our reward schemes as it has a truly luxury appeal with exceptional packaging and it is affordably priced,” she added.

Emma Finney, So Jewellery’s sales and marketing director said: “We are delighted that Michael C. Fina has extended their range of our jewellery and it is a great endorsement of our brand to work with such a global business with such a prestigious client list.”

So Jewellery’s designs are crafted in sterling silver and have a rhodium finish to promote high shine and prevent tarnishing. New offerings include diamond and pearl collections, as well as silver cufflinks set with onyx and mother of pearl.


Tags : new collectionsilver jewellerysoso jewellery
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