So Jewellery grows with new UK agents


British jewellery brand appoints three new salespersons.

Contemporary silver brand So Jewellery has appointed three new sales agents for the UK, following the successful appointment of Faye Miller to manage the South East of England in July.

The company will expand its reach with the new agents, who will cover existing and prospective customers in the North East of England, North West of England and Republic of Ireland.

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The new agents – Heather Wilson, Brian Barlow and Kieran Scully – join So Jewellery with several year’s experience between them, having previously worked at companies including Fable Trading, Silverado and Button & Co.

Emma Finney, marketing director and founder of So Jewellery said of the new arrivals: “We are delighted that Heather, Brian and Kieran are joining So Jewellery at this exciting time in the company’s development.

“With over 200 stockists now on board, it is vital that we put in place the right partners who are genuinely committed to building and maintaining the brand’s strong growth and after-sales support. We are confident that our stockists will benefit significantly from our agents’ contribution and look forward to working with them to support the continued success of So Jewellery throughout the UK and Ireland,” Finney added.

So Jewellery has positioned itself at the luxury end of the affordable gift and jewellery markets, offering contemporary silver designs and a number of gold vermeil styles.

The company was founded 15 years ago by Jon Tompkins and Emma Finney who built the brand in the surrounds of Richmond, Surrey. The company has recently grown to be a wholesaler and has almost 200 retail stockists including John Lewis.


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