Lower price points to be complemented with new slimline packaging.
So Jewellery has reduced the prices of its most popular gifting ranges, lowered shipping costs and introduced new slimline packaging in a bid to cement its place in the jewellery gifting marketplace.
The brand’s Alphabet and Zodiac pendants have been reduced from £39 to £29, while its Occasions Collection has also seen a drop from £59 to £49.
Each pendant will now be presented in a new slimline gift box.
Stockists will also benefit from reduced shipping costs, down from £5.95 to £2.95, as the new packaging meets the Royal Mail’s ‘Large Letter’ criteria.
It’s hoped that these reduced onward-bound shipping costs will also help e-retailers who currently stock So Jewellery’s collections.
So Jewellery’s sales and marketing director Emma Finney, said: “Over the past few months we have been working hard to develop ways to reduce our costs in order to continue to offer retailers good scope for margin, as well as meet key gifting price-points in the marketplace.
“We are delighted with the results of our new box which helps to achieve this aim and is very much in line with our current presentation box, using the same magnetic button and ribbon so that the brand identity and quality remains consistent.”
In June 2014 we reported that So Jewellery had rebranded to So Jewellery London in a bid to highlight its British heritage ahead of an international sales push and expansion plan.
So Jewellery offers fine silver jewellery set with diamonds, freshwater pearls and semi-precious stones with retail prices ranging from £25 to £98.