Social media boost for Sponsor a Goldsmith project


Paul Spurgeon creates Facebook page to keep followers updated.

Paul Spurgeon has launched a Facebook page to keep the industry up-to-date with his Sponsor a Goldsmith project, through which he plans to teach jewellery-making skills in Africa.

The new page can be found here. It will feature regular updates from Paul Spurgeon and his team about the Sponsor a Goldsmith initiative and his trips to Africa.

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Spurgeon launched the Sponsor a Goldsmith initiative last month through his Cornerstone project, calling on the industry to support him in teaching jewellery-making skills by donating funds to sponsor his trips.

Spurgeon says it is time to give back to those African countries and communities that have provide resources for the jewellery industry for so long.

The Sponsor a Goldsmith initiative has already won support from Beaverbrooks, which is the first company to sponsor Paul Spurgeon in his Sponsor a Goldsmith quest. The jewellery retailer, which is celebrating its 95th birthday this year, has made it a mission to sponsor hundreds of charities across the UK, with Sponsor a Goldsmith becoming one of its beneficiaries.

Professional Jeweller will also provide support for the project, with news updates from Spurgeon detailing the help the industry has given to empower the project.

Spurgeon said of working with Beaverbrooks: “It is with great pleasure and encouragement of this excellent project that we can announce that Beaverbrooks the Jewellers have agreed to be a major sponsor of Sponsor a Goldsmith.

“We hope that many will follow their example in assisting us in our cause of empowering the disadvantaged in South Africa and beyond. In my own life, in my own small way I am trying to give back to a continent that has given us so much. Belief in action.”

The money raised will be used for tools, equipment, materials and associated costs connected to the project. Spurgeon’s personal commitment is to spend between three and six months a year supporting the Cornerstone project for the next five years.

Spurgeon told Professional Jeweller that he hopes to eventually bring a number of individuals from Africa to the UK to study with jewellery manufacturers and organisations to learn essential skills and techniques to then be passed on to others, along with the creation of special collections.

He added: "It is not about raising hundreds of thousands of pounds, it is about spreading the skills we’ve got to others to help them grow. If an individual from the industry can donate £5 a week, then the amount our trade can do as a whole to help others overseas is huge."

To donate towards the Sponsor a Goldsmiths initiative please contact Paul Spurgeon via or to make a monetary donation please visit and enter the Cornerstone email address above.

Tags : africaFacebookjewellery machingpaul spurgeonsponsor a goldsmith
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