Shree Jewellery has reported a significant boost to its sales since lockdown began, including a 51% rise in sales through its Facebook and Instagram pages compared with last year.

A release from the company also reported that it has heeded its customers’ calls for new lines, and will be introducing new jewellery collections in August and September.

The brand, which originally launched with just bracelets, expanded its range last summer to include pendants and earrings, later adding other pieces like rings.


The expansion has proved a success for Shree, according to its 1 April to 13 July sales figures.

Shree Jewellery founder Krupa Purohit commented: “We have had a strong increase in customer interest, direct purchases and suggestions for new collections.”

Purohit continued: “We have had an increase in sales for rings, pendants, earrings and, surprisingly, bracelets which usually performs at a slower rate.”

Read more about Shree’s early expansion last summer below:

Shree Jewellery expands product offer following debut success