Danish jewellery brand byBiehl, which launched last fall in the UK, has built a huge social media following, working extensively with social media brand ambassadors.
In the UK, the fashion brand works with over 100 local influencers with a reach of over four million followers.
byBiehl’s focus on social media in the UK has secured the brand’s successful launch with some of the leading jewellers.
Before Christmas the brand hosted two influencer events together with the jewellery retailers Mococo in Chester and Fourth Avenue in Norwich. The events helped create a buzz about the brand and the jewellery stores during a crucial time in the year.
Mococo operations manager, Jo Makant, shares: “byBiehl brings something unique to Mococo and yet complements perfectly our other brands. We strive to provide our customers with high-quality and affordable jewellery that’s individual and sophisticated, byBiehl is all this and much, much more. The blogger event we held enabled us to showcase the collection to a modern and youthful audience through the power of social media.”
Michele Whittam from Fourth Avenue adds: “Our influencer event hosted by byBiehl was very successful. byBiehl organised the invites and stock for the evening. We arranged the music and refreshments. The influencers enjoyed hearing about the brand, they loved the jewellery and of course took lots of selfies. The good thing about events like this is that the influencers blog about it for some time after the event which is good for the brand and our business.”
byBiehl will continue to work closely with stockists, whilst harnessing the power of social media, to drive sales in the UL
“It’s really important for us to support our UK retailers and to ensure that there’s demand for our products in all of our client’s stores,” says byBiehl’s UK sales manager, Matt Finnerty.]
“We will continue to build a strategic platform of UK influencers with a massive focus on social media – both locally and nationally in the UK across 2019.”