VanLeles Diamonds opens in affluent Belgravia in London.

Vania Leles, a former fashion model and Sotheby’s and Graff jewellery expert, has launched her own bespoke diamond jewellery brand, sourcing diamonds for clients “at competitive prices”.

VanLeles Diamonds has opened an office in the affluent Belgravia area of London, close to Harrods and Sloane Street, as well as launching a collection to mark the occasion called Timeless Grace.


The brand was founded by Leles, who gained her qualifications as a gemmologist at the Gemological Institute of America (GIA). She now hopes to offer clients “an even more personalised diamond sourcing and bespoke jewellery design service at competitive prices.”

Leles’s began work in the jewellery industry at Graff on London’s Bond Street, followed by a stint at De Beers where she created bespoke jewellery and sourced investment-purpose diamonds for many clients.

Leles then joined the jewellery department team at Sotheby’s where she oversaw and participated in the auctioning prestigious diamond and gemstone pieces, including the sale of the jewels of the Duchess of Windsor.

Leles said of her new career move: “At VanLeles Diamonds we take the time to understand what each client is looking for and turning their ideas into detailed designs and most importantly the design into an elegant and timeless piece of jewellery.

“In our Belgravia office, we can now offer our clients an even more personalized service where clients can also view our Timeless Grace collection”.



Previous articleJewellers fined in UK’s largest hallmarking seize
Next article2012 to be a year of investment in silver