Dutch fashion brand Sparkling Jewels has appointed a sales director for the UK & Ireland as it plans to bolster business in these regions.

While distribution will stay in-house, Sparkling Jewels has appointed Micheline Graham as sales director for the UK & Ireland, effective immediately.

Graham is an experienced sales director who has helped open doors for many fashion brands in the UK & Ireland.


The sales director says of her role: “I am absolutely thrilled to be joining Sparkling Jewels. I am so excited to be selling such a beautiful range of silver and semi-precious stone jewellery. If my first few days are anything to go by I am certain the range is going to be a huge success in the UK and Ireland.

“We are all facing challenging times in retail, however, I believe that staying positive working together with our customers and consumers alike to deliver high quality, prestigious yet keenly priced products that are constantly evolving, will ensure that the high street continues. I look forward to visiting retailers in the coming weeks to introduce them to Sparkling jewels”

Sparkling Jewels was founded four years ago and hit the ground running in its home market.

Last year the business experienced 300% year-on-year growth, something attributed to Sparkling Jewels expanding its products and commanding the attention of a wider target audience.

“After a very successful first introduction at the IJL show, Sparkling Jewels is now not only investing in the right focus on the road within the UK and Irish market but also investing a lot in social media exposure to create demand within shops. The new spring summer collection will be launched soon and will reveal a colorful but most of all renewing collection line,” adds Graham.