Dutch jewellery brand Sparkling Jewels has launched its newest shop in shop furniture at International Jewellery London (IJL).

Featuring towers and counters carrying the Sparkling Jewels brand logo, colours and corporate identity, the new furniture will be available for jewellery retailers this coming season.

The use of natural lighting also creates the perfect lighting to showcase the Sparkling Jewels offering in store.


IJL marks the start of Sparkling Jewels building its brand awareness in the UK by using strong online and offline marketing campaigns and launching new collections.

Sparkling Jewels, which can be viewed on the Jos von Arx stand, specialises in interchangeable gemstones, pendants and bracelets to create unique and personalised jewellery sets.

Where the brand already launched its successful minimalistic pendant and bracelet line in the summer of this year, it has now broaden its collection by adding new interchangeable gemstones based on the trend colours for AW16.

The brand has also expanded the limited Black Editions by adding the Black Edition minimal pendants and bracelets.