Fashion brand Sparkling Jewels is gearing up for a successful International Jeweller London, where it will showcase new pieces, alongside an innovative campaign.

Over the past two years Sparkling Jewels has been distributed through Jos von Arx LTD. After a successful introduction, JVA and Sparkling Jewels mutually decided it was time for Essence to take the distribution of their brand Sparkling Jewels back under its own control.

Showcasing at IJL this forthcoming weekend, Sparkling Jewels will presents its AW18 collection.


Together with the launch of the newest winter colours and the expansion of it’s bracelets and earring editions, this season Sparkling Jewels will also launch it’s very own magazine and brand-movie that invites customers to enter  ‘A World Full Of Sparkle’. From the brand’s creative design and marketing department in Zwolle – the Netherlands, to the factories in Asia and back to the campaign shoot in Amsterdam, the film will take take consumers through all steps towards the final AW18 collection.

This year, Sparkling Jewels intends to widen its target audience to a larger group of women.

From trend to classic, young or old, the brand wants its jewellery to be wearable for every woman.

New gemstones for AW18 include labradorite, onyx, grey jade and amethyst, nodding to cosy nights in the Netherlands.

After the huge success of the earring editions last season, this season the popular collection will be extended with two new amazing earrings. First is inspired by the falling leaves of autumn and matches with the Starburst pendants, while the second takes inspiration from the first pendant in the Sparkling Jewels collection called the Core. This new earring comes in two variants, one with matt finish and one with CZ stones.

Join the team at Stand E79 at International Jewellery London to discover how Sparkling Jewels can add a new dimension to your store.

View an exclusive preview of the AW18 offer here: