Green Rocks

Lab-grown diamonds have fast become the hot topic in the industry. With the product’s progress in the US a couple of years ahead of even the UK and still not done growing, its full potential is yet to be realised on either side of the Atlantic.

Here in partnership with Professional Jeweller to inform readers and bust some myths on the topic is Green Rocks Created Diamonds.

With offices in London, Miami, New York, Vancouver, Antwerp, and Hong Kong, the company has had an especially successful 18 months convincing jewellers that laboratory-grown diamonds should be at the top of their priorities.

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“The genie is certaintly out of the bottle with laboratory-grown diamonds,” says Maiko Eaton from the Green Rocks London team. “Perception amongst jewellers has changed quickly, and grading certificates from IGI and GIA have evolved to meet consumer demand.

“Whether you stock laboratory-grown diamonds or not, jewellers need to be armed with knowledge on the product because the truth is that the sharp increase in demand has been driven entirely from the end consumer.

“Your potential customers are out there researching the product. Continuing to deny the existence of laboratory-grown diamonds serves no purpose other than to alienate a new generation of clients from your store.

“Make no mistake, we are not here to give an unbalanced view”

“Education is key, and we hope to empower jewellers to sell this product successfully alongside their natural selection with this first report exclusively in collaboration with Professional Jeweller.”

The sceptical reader may ask why a laboratory-grown diamond company such as Green Rocks is best placed to inform the industry on the product – surely there is bias involved?

However, when Eaton says, “Make no mistake, we are not here to give an unbalanced view,” you can believe her.

Green Rocks is uniquely positioned in the industry with both a parent and a sister company (Ofer Mizrahi Diamonds and Isrough respectively) working on the other side of the fence in the mined diamond sector.

With this in mind, the company has no affiliation either way. To Green Rocks, a sale of any diamond is a success.

Read the three parts to the report below:

WHAT DO CONSUMERS THINK OF LAB-GROWN DIAMONDS?

A HISTORY OF LAB-GROWN DIAMONDS

NATURAL VS LAB-GROWN DIAMONDS – WHAT’S THE DIFFERENCE?