Following on from Professional Jeweller’s first special report last July, which focused on the little-known history of laboratory-grown diamonds over the last 50 years and included a market overview of consumer awareness, here Maiko Eaton, sales manager at Green Rocks, continues to tell that story.
This time she takes a deeper dive into the market research, interviewing end consumers to find out why they chose laboratory-grown diamonds and asking perhaps the most divisive question among jewellers: what is the future value of a laboratory-grown diamond and was this a factor in their decision to purchase one?
“The data collected in this market research conducted by [luxury industry research specialist] MVI in March through April this year has been fascinating,” reveals the Green Rocks sales manager. “It confirmed what our own sales show us, but also gave us some interesting insights that we were not expecting.
“The consensus is that the demand is strong for laboratory-grown diamonds in the UK and Ireland and is only continuing to grow.
“This product is a great opportunity for jewellers, not a threat, and in this report we wanted to focus on talking to the people who matter most to the jewellers reading – their potential customers – to find out why they ultimately chose a laboratory-grown diamond and what led them to that decision.”
Read the three parts to the report below:
Catch up on the first Green Rocks Special Report below: