Threesixty Agency is presenting a unique opportunity for the UK’s jewellery and watch brands to open up a new revenue stream with its specialist export knowledge, writes the company’s Cathie Osborne…

Calling all UK jewellery and watch brands who want to grow sales through both export and e-commerce. 

The appetite for British brands in the jewellery and watch industry has never been stronger.


Brands such as Monica Vinader, Otiumberg, Tada & Tiy, Vashi, Wolf, Estella Bartlett, Daisy London, Olivia Burton and Astrid & Miyu have paved the way for other contemporary and demi-fine jewellery designers to grow sales through export.

These brands range from fine and demi-fine to commercially-priced jewellery, showing that the market is open to all brands.

In many key retailers around the world, UK jewellery and watch brands are experiencing great sell-through, with results globally per brand more than £1 million.

The global market, valued at £228 billion in 2020, is forecast to reach a value of £307 billion by 2026 according to one report.

Current trends globally for summer 2022 range from jewellery to be cherished to jewellery that feels fresh and fun.

Tennis necklaces are currently loved in North America along with beaded hoops in all manners of design.

Mood rings and bright enamel are a big hit in Europe and bright enamel is a close second. Talisman pieces are increasingly a core piece in customers’ jewellery collections, from friendship bracelets to inspirational pieces.

In every country around the world jewellery continues to express emotion, create memories and lift our mood.

In the global watch market, neo-vintage is still strong, including reissues, homages and retro-inspired designs – however there is a freshness in the market as well with an increased appetite for microbrands and updated modern lines such as TAG Heuer’s solar-powered Aquarace and IWC’s Pilot’s Watch Top Gun ‘Lake Tahoe’ in fresh bold colours.

“The global market, valued at £228 billion in 2020, is forecast to reach a value of £307 billion by 2026 according to one report”

Luxury sports watches are definitely in demand and the inclusivity favoured by brands to offer a wider price point has led to an increased creativity across the market.

We have direct access to the majority of the key UK, European, Asia Pacific, North American and GCC retailers. Our distribution history with these esteemed retailers allows brands to open in new markets with the correct positioning globally.

Our unique ability to offer a full circle of support covers all aspects of distribution that a brand needs – a three-sixty approach. From market sizing, PR and media, wholesale, e-commerce, export, pop-ups, fulfilment, returns management, exhibitions, rentals, end-of-line clearance and everything in between.

We encourage all UK brands to investigate the opportunities created through export. Furthermore, we would love to have a chat and discuss potential markets aligned with your brand ambition.

Words by Cathie Osborne.


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