Over 50% of Steffans? exclusive Hot Diamonds bracelet sells in 2 days
The Hot Diamonds Sparkler friendship bracelet, which exclusively retails at Northampton’s Steffans, has proved such a success that over 50% of their stock has sold within two days.
Speaking to Professional Jeweller this morning Steffans owner Steffan Suter said:
“The popularity of the piece has taken us by surprise. I think one of the reasons it has been so popular is its excellent price point, you can buy a quality product that looks fantastic without breaking the bank.”
Suter also explained that its popularity could come from being a one size fits all piece.
“With sales on the internet now being such a large part of the business people don’t have the opportunity to try things on. Having a product that universally fits allows customers to be able to purchase worry-free from the comfort of their own home. It’s so important these days” he commented.
With the range available in such a wide range of colours it was also noted that it is an easy piece to accessorise with as well as being the perfect accessory with any outfit, “we keep having to ask Julie (Hot Diamonds creative director Julie Large) for more colours!”
The Hot Diamonds Sparkler Friendship Bracelet retails exclusively with Steffans at £45 and is available on the website in nine different colours.