British jewellery mogul Stephen Webster is taking a stand against plastic waste with the launch of ‘The Last Straw’ campaign.
Marrying together his boundless creativity with a long-term commitment to environmental responsibility, Stephen Webster has handcrafted a straw in sterling silver – a material known for its anti-bacterial qualities.
In response the world’s plastic pollution problem, whereby the UK alone uses 8.5 billion straws every year, which are among the top 10 items found in beach clean-ups and take over 200 years to break down, each Stephen Webster sterling silver straw will be numbered and hand engraved with the owner’s name followed by the engraved statement: Last Straw.
Partnering with Plastic Oceans Foundation, Stephen Webster will also donate 10% of all sales proceeds, to support their on-going work in preserving our oceans.
“This initiative is our brand taking a stand for social responsibility,” shares Stephen Webster. “It is well known that I personally have love of all things aquatic and as a consequence, over the years have taken part in several clean ocean and water initiatives. It’s important that no matter how small we play a part in preserving our oceans.”
Stephen Webster is also encouraging consumers to talk about the campaign on social media using the hashtag #TheLastStraw.