New ad campaign features jewellery as the hero in dramatic setting.

Stephen Webster has joined forces with world-renowned photographer Rankin for its latest advertising campaign.

The project, which showcases Stephen Webster’s AW12/13 collection, has been designed to portray the jewellery as the hero, with the models shaded in grey to allow the brightly coloured bejewelled pieces to stand out.


The brand’s founder Stephen Webster said that by colouring, shooting areas of the body and close cropping; Rankin’s resulting shots are “sculptural, sensual and intriguing”, while still maintaining the jewellery as the ultimate focus.

The ad campaign features pieces from the Forget me Knot collection as well as the iconic Super Stud and Crystal Haze collections.

Webster said: “I have known Rankin for about 13 years. We first worked together as part of a collaborative project inspired by James Bonds favourite bubbly, Dom Perignon.

“The resulting high jewellery collection was photographed on members of the Royal Ballet, in working mode, by Rankin. I seem to remember a lot of Dom on set and the shoot eventually transferring to the Wellington club. The pictures were of course amazing.”

Webster added that the shoot was originally meant to be still life, but with Rankin “having none of that” models were brought in to appear like sculptural forms as backdrops to the jewellery.

Rankin said: "I am delighted to have shot this new campaign for Stephen. I have always loved his designs and admire the brand’s fearlessness. Stephen Webster jewellery really stands out as something unique, and I hope these images compliment that.”