Storytelling website shines for Stephen Webster


Brand's new website goes behind the scenes with videos and editorial.

Stephen Webster has today launched a new interactive website, showcasing its silver and fine jewellery products ranges and latest ad campaign shot by Rankin.

The brand has described the site as offering "an all-encompassing brand experience", with elements designed to echo the distinctive style of Stephen Webster‘s jewellery. The landing page features never-before-seen video clips from the brand’s 2014 to 2015 campaign, with new sections dedicated to the brand’s story, its collections and craftsmanship.

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The simple and clean layout places the jewellery centre-stage, with large model and celebrity images used to showcase how the collections are worn. The newly-launched site follows the unveiling of an updated Stephen Webster logo earlier in 2014, which follows the brand’s continued outreach into new international markets.

The eponymous brand’s founder and creative director Stephen Webster, said: "Things have been changing at Stephen Webster. The first evidence of change became apparent with our most recent advertising campaign; once again shot by Rankin, only this time with a different brief. Determined to portray the strength and creativity but also the femininity of the work we produce, we secured a model who we felt encapsulated the look we were after. The styling and direction has resulted in a campaign which is intriguing but at the same time polished and luxurious.

"This week marks the unveiling of our new website. The past decade or more has seen us grow from a business based around a workshop with very little expertise outside of the product we made into what we are today; a truly global brand, constantly expanding into new markets. As such we knew the time had come to communicate in a more sophisticated and international way. Apart from bringing us up to date with the latest in technology, our new site also reveals how unique and special the products we design and produce are. Our style has always been progressive but maintains a traditional approach to quality, craftsmanship and the materials we use. We hope our new website and continued developments will be an informative and enlightening insight into the world of SW and what makes us tick.”

Additional new features include Google Map integration, an optimised mobile version of the site and real time social media integration, allowing visitors to view the latest imagery and information from Stephen Webster’s Instagram, Twitter, Facebook, Youtube and Pinterest pages.

Tags : New Stephen Webster site offers full brand experience
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