Independent jewellery retailer Strange the Jewellers has launched a ‘100 day for 100 years’ contest to celebrate a century in business.

Having been supported by loyal customers in Wokingham since 1918, Strange the Jewellers has decided to give back to loyal clients as part of its 100th anniversary.

The ‘100 days for 100 years’ initiative is a free to enter prize draw with a prize every day for 100 days.


The prize draw is possible thanks to the jewellers many suppliers who have donated prizes including jewellery and watches, and the star prize, which is a bespoke 1.00ct bubbles ring that can be crafted in any colour gold the winner would like. This piece is valued at £4,350.00.

The initiative is an in-store promotion as Strange the Jewellers really want to thank its loyal customers for all their support. By focusing the event in store, that gives local customers the best chance of winning the prizes on offer, and will encourage footfall into the store and town.

Strange the Jewellers will also be holding other events on the run to Christmas including a Clogau event and late night shopping.

The inspiring independent has enjoyed a successful century on the high street and shows no signs of slowing down. Just last year Strange the Jewellers moved to a more prominent position on the high street, and throughout the trade store owners Jason and Jo Hughes are known for being quick to take on new products, and giving each brand the space it needs to shine in store.

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Editor, Professional Jeweller