Danish jewellery brand byBiehl has been taken the UK by storm since launching last year, with a strong social media presence boosting business for retailers stocking its products.

Alongside social media, the brand also has a story behind each product, which consumers are resonating with.

Founder of the brand, Charlotte Biehl, believes it is very important that women wearing the jewellery not only like the look of the product, but can relate to the meaning behind it. Therefore, designs often have a symbolic meaning.


Examples of this can be seen in bestselling and new collections such as Beautiful World, Together, Life Tree and Unlock.

Sarah Layton director, Leanne Rogers, shares: The Beautiful World and Together collections have proved very popular with customers, who like the sentimentality behind the designs. The brand stands out amongst other silver collections due to the contemporary finishes and distinctive POS, along with their attractive price points. byBiehl is very forward-thinking in terms of marketing and social media and are keen to support us as stockists in any way possible to drive customers in store and online.”

In accordance with a unique storytelling, byBiehl is also increasing the brand’s awareness through a massive focus online with help from influencers both locally and nationally in the UK.

“byBiehl brings something unique to Mococo and yet complements perfectly our other brands,” adds Mococo operations manager, Jo Makant. “We strive to provide our customers with high-quality and affordable jewellery that’s individual and sophisticated, byBiehl is all this and much, much more.”

byBiehl has had a strong start to 2019 with new retailers signing with the brand already in the first month of the year.