Stuller has revamped its 302 fine jewellery brand, launching a new website and social media channels to support retailers capitalising on the refreshed offering.

The 50-year-old brand has developed the new range over the ‘last few months’ bringing a refreshed look the 302 brand and launching new curated collections online.

The revamped brand includes a number of benefits for retailers including a new consumer website with store locator, ‘robust’ marketing support and ‘easy-to-sell’ styles. Stuller says the looks are ‘proven, long-term sellers’.


Emily Graffagnino, senior director of fine jewellery, says: “The 302 collection is designed to reflect all the market trends that we’ve seen out there,” says Graffagnino. “And the affordable, on-trend styles in these collections are the mementos women wear to signify who they are, where they’re going, and what they’ve done. Through 302 Fine Jewellery, we hope that every jeweller can help their customer wear their story.”

In 1970, Matthew Stuller founded Stuller, Inc. headquartered in Lafayette, Louisiana. For the past 50 years, the manufacturer has provided a wide range of goods and services for jewellery professionals worldwide.