Jewellery trade supplier Sunshine Exim has introduced new functions to its website to further support retailers.

New functions include a tool which retailers can use to create complimentary personalised marketing materials and a gemstone weight calculator application.

Retailers can access the new bespoke marketing tool via their trade log-in area, where a selection of pre-defined designs featuring Sunshine Exim collections are automatically personalised with the retailer’s logo and contact details. The designs can then be downloaded to use on websites and social media or as high-resolution files to be printed and used in store.


“This new online tool empowers the retailer to create bespoke marketing designs at the touch of a button,” shares Sunshine Exim director, Jai Shankar Khandelwal. “We plan to continue to improve and build on the functionality as we receive feedback from our retail partners, but the comments we have received so far are that this is an extremely useful tool for effective marketing.”

Meanwhile, Sunshine Exim’s new Gemstone Weight Calculator application enables retailers to give an immediate estimate of a gemstone’s weight simply by entering information on the gemstone type, shape and size in mm.

“On a stone with a standard cut, the accuracy can be within 2% to 3%,” Khandelwal adds. “While this is by no means supposed to be a way of giving a precise valuation or gemstone weight, it is another tool that retailers can use to give an instant estimate to customers in store before a full report is provided.”

Sunshine Exim was established more than 25 years ago and prides itself on offering fine diamond and coloured stone jewellery from its offices in London’s Hatton Garden. Its trade-only website has more than 3,000 products online and available for next-day delivery or same-day collection at the trade counter.