A new function from Clarity & Success is allowing suppliers, brands and the media to provide direct updates to retailers through the company’s Evolution business management software.

Updates appear in a news feed on the Evolution software dashboard, bypassing the usual over-saturated channels like email and social media.

The supplier can create the news update in the CMS and select recipients, filtering by country, language and brand names.

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The retailer receiving the news can distribute it further to their own clientele.

“This is another first for Clarity & Success,” said Karen Russell, UK managing director. “We will be sending our updates to our clients this way.

“It helps everyone keep up-to-date easily and would be a major benefit to buying groups and trade associations.”