SVP Jewellery to focus exclusively on rings

SVP jewellery

British fashion brand SVP Jewellery has announced that the business will now focus exclusively on rings.

For the foreseeable future the brand will specialise exclusively in SVP’s best-selling adjustable rings.

Available in varying shapes and sizes, the collections are designed to be stacked and banded across the hands and fingers. A key focus for the brand will be on the concept of ‘hand curation’, with the implementation of the digital drive #handsonSVP.

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Founded in 2014 by award-winning creative director Sarah Parham, SVP’s design ethos centres on gemstones, in a myriad of colourful hues. Collections include the Bonbon, Sherbet Pip and Margot styles, with new designs launching as part of the new collection.

SVP also announces the launch of the Out of This World range, infused with intergalactic inspirations and space-themed sparkles. Stones include blue and golden sunstones, rainbow moonstone, fire opal and rose quartz.

Crafted in rich yellow gold vermeil and sterling silver, each ring showcases a clever way of manipulating the size and style through the adjustable band. The flexibility of the range makes it an ideal offering for retailers, without the need and cost-intensive burden of ring sizing.

Recommended retail prices range from £20 to £399.



Tags : jewellerym fashion jewelleryringssarah parhamSVPsvp jewellerySVP Out of this World

The author Stacey Hailes

Editor, Professional Jeweller

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