Jewellery giant Swarovski has appointed its first ever company-wide creative director.

Following the departure of Nathalie Colin, the company has welcomed Giovanna Battaglia Engelbert as its new creative director.

In a company first, Engelbert will oversee the full creative direction of Swarovski and reimagine the product portfolio across all divisions.


The news comes as Swarovski realigns its business along a new vision and growth strategy.

Robert Buchbauer, who was recently named the company’s chief executive officer, shares: “Our 125-year history is witness for the power of our company to transform and reinvent itself and I am pleased to welcome a brilliant creative mind and strong female leader like Giovanna to our company. With her remarkable track record in the industry and compelling point of view, she will explore new frontiers and become a vital part in writing the next chapter of our success story.”

Giovanna Engelbert is an Italian creative director, editor and fashion consultant with over 20 years of experience in the fashion industry. During her career she has worked with some of the world’s biggest names, including Dolce & Gabbana, Michael Kors, Christian Dior, Max Mara, Tory Burch and Lacoste

Since 2016, Engelbert has been consulting for Swarovski Professional.

“I have already been committed to the creative direction of Swarovski’s B2B division since 2016 and was focusing on the areas of ingredient branding, design, and content curation then,” Battaglia Engelbert shares with Vogue. “My new role is a natural evolution and now covers all creative aspects of Swarovski as a whole.”

She continues: “As part of a new overall vision and growth strategy of the company, I have already started crafting a new creative vision for Swarovski. We are set to enter a new era and will reveal more in the collection for spring/summer 2021. I am proud to be part of shaping the future of Swarovski together with so many brilliant minds.”

Read more about the changes Swarovski has been making below:

Swarovski appoints chief executive officer