Swarovski has launched its FW20 #SparkDelight campaign featuring Candice Brathwaite, Louise Pentland and Nadiya Hussain.

The jewellery brand said the campaign will bring to life moments that have ignited joy and happiness in the trio and outline why those moments have brought pleasure and added meaning to their lives.

Swarovski said that working with strong female leads to capture the true essence of the campaign is something that is “deeply-rooted” within DNA.


Hussain, a former winner of TV’s Great British Bake Off, has worked on a series of campaigns with Swarovski before.

Brathwaite is a bestselling author, influencer and contributing editor, while Pentland is an author and YouTube personality.

“As an ambassador for Swarovski what I love about this campaign is how much they encourage the idea that we all should be able to find small things, that make us smile or can help remind us how it doesn’t need to be a big grand gesture that helps us remember how to feel good or happy,” said Brathwaite.