Swarovski champions diversity with all-star Christmas campaign


Fashion jewellery brand Swarovski has unveiled its Christmas campaign, featuring ambassador Karlie Kloss and a host of new celebrity faces.

Dialling up its #BeBrilliant message for the Christmas trading season, the brand has introduced a new Swarovski squad.

New faces joining Swarovski for Christmas include Naomi Campbell, Chiara Ferragni, Jourdan Dunn, Fei Fei Sun, Ruby Rose, Maye Musk, Boy George, Andres Velencoso, Bryanboy, Daya, Anthony Mackie, Nolan Funk, Eric Rutherford, Nathan Owens and Maggie Jiang.

Story continues below

The variety of celebrities nods to the versatility of the brand’s AW17 collection.

Promoting the message #GiveBrilliant, the campaign and cast reflects the brand’s will to empower all women from around the world.

Leading figure of the campaign & brand ambassador, Karlie Kloss comments: “The holiday season is all about bringing people together and finding ways to celebrate those who are special to us, which is at the heart of the campaign.”

“It is very important to me as a black woman to support a campaign that embraces diversity,” adds Jourdan Dunn. “It shows that no matter your age, your gender or where it is that one comes from, we can all come together and celebrate the Christmas.”

Transitioning from a traditional Christmas mood into a modern and contemporary environment, the cast in the campaign are wearing key pieces from the Christmas collection, such as the new  Remix range, timelessl Sparkling Dance collection and an eye-catching trend led 90’s fit choker.

Created by New York creative agency Laird + Partners, this season’s Swarovski campaign continues to evolve the #GiveBrilliant message. Directed and photographed by Barnaby Roper,  the campaign comprises TV copy, print and digital videos address a wide audience, from millennials up to anyone looking for a stylish sparkle injection this Christmas.

View a sneak peak of the campaign images here:

Tags : AW17Boy GeorgechristmasJourdan DunnKarlie KlossNaomi CampbellSwarovskiSwarovski AW17Swarovski Christmas campaign

The author Stacey Hailes

Editor, Professional Jeweller

Leave a Response