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Swarovski dances into AW19 with new additions to popular line

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Fashion jewellery giant Swarovski has added new pieces to its popular Sparkling Dance collection.

Following the success of the Sparkling Dance line, the brand has now added new pieces, featuring fresh shape and colours, to the collection which centres on a ‘dancing crystal’.

Famed as the crystal that everlastingly sparkles with movement, Sparkling Dance captures the light in an innovative way and adds a new dimension to the brand’s offer.

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Swarovski’s creative director, Nathalie Colin, explains: “The magic of Swarovski lies in the fascinating play of reflections between crystal and light. Emotion in motion is how I would describe Swarovski Sparkling Dance and the collection is a brilliant reminder for women to be free-spirited.

“Every move spark joy, beauty and playfulness, bringing a dynamic touch of sparkle to every look, style and occasion. Ultimately, it helps women to express what they are feeling, without having to say a word.”

For AW19, a brand-new shape joins the Swarovski Sparkling Dance family – the marquise cut.

A cut that is rare and simple, the marquise silhouette is adorned with Swarovski crystals, creating a sophisticated and timeless look.

In addition to the new silhouettes there is an injection of colour to the new collection. Swarovski crystals in icy green and mint tones echo the beauty of the Icelandic landscape and nod to the current season.

Tags : fashion jewellerySparkling DanceSwarovski
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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