Swarovski is looking to dominate in the coloured lab-grown diamond market with the launch of 16 new stones.
The world-renowned Austrian producer of precision-cut crystals, genuine gemstones and created stones first launched lab-grown diamonds in 2018.
This January, during Paris Haute Couture Fashion Week, the firm introduced coloured lab-grown diamonds to its portfolio.
According to Swarovski, its curation of 16 coloured lab-grown diamonds are “the most extensive, sophisticated assortment of hues available on the global laboratory created diamond market today”.
The fancy colours in the new Swarovski Created Diamonds collection are arranged according to four pillars, each referencing one of the creative communities in which the company has always played a vital role: fashion, art, music and architecture.
These four pillars pay homage to Swarovski’s history of mutually creative collaborations, and to the creativity on which Swarovski’s heritage and enduring ingenuity were built. Each pillar contains four cushion cut laboratory created diamonds, led by a hero colour – the boldest of the four – available in a 2.5 carat size. The other three colours are 1.25 carats each.
Every laboratory created diamond is immaculately cut and polished according to the Swarovski standards of precision and excellence, and in order to maximize their light, life and colour.
“Swarovski Created Diamonds are the marriage of art and science, with a touch of magical realism,” explains Markus Langes-Swarovski, Member of the Executive Board. “It’s also a true celebration of human ingenuity and creativity, which is what inspired us to build the color concept on four other man-made wonders: Fashion, Art, Music and Architecture.”
Emphasising their creative potential, each colour has been given a name that reflects the creative field that inspired the hue. The hero colours are Androgyny Flamingo (fashion), Cubist Sky (art), Heavy Metal Cherry (music) and Gothic Cognac (architecture). Other colours include Punk Lipstick, Surrealist Butter, Draped Fire and Electro Arctic.
The colours come from a range of inspirations: the sky in a cubist painting, a gothic sculpture, but also a couture gown and the colours dominating a variety of music cultures.
“I’d like to think that these stones have endless potential and are able to bring any idea to life. The colours, cuts and sizes are created to inspire jewellery that has never been made or even dreamed of. It’s a toolbox of unlimited creativity,” Markus Langes-Swarovski adds.
When Swarovski launched laboratory created diamonds it was a natural progression for the company, building on its 125-year-heritage of artistry and innovation.
Read about the brand’s journey with lab-grown diamonds and sustainability in our interview with Nadja Swarovski below: