Jewellery giant Swarovski has unveiled its Christmas campaign for 2019, with the theme for the season being ‘Naughty or Nice’.

Bringing a little bit of playfulness to the festive period, the campaign celebrates both gift giving and self-indulgence.

Taking inspiration from the tradition ‘naughty or nice’ list, the brand asks consumers whether they will be ‘naughty’ and treat themselves or ‘nice’ and buy something for a loved one.


The overall message of the campaign, and the hashtag for the season, is ‘Spark Delight’.

Alongside curating marketing campaigns and adorning stores with Naughty or Nice decorations, the brand is amplifying the message with #SparkDelight moments in and out of stores nationwide throughout the month of December.

The Naughty or Nice campaign has launched alongside a new collection.

These moments will exclusively be launched during a special event weekend mid-December.

A new collection adorned with angel feather motifs has also been launched alongside the campaign.

Channelling the Naughty or Nice theme the Nice line represents purity, protection, affection and harmony, while a dramatic black and rose-gold tones aims to appeal to those who are a little more mischievous and naughty.

Furthermore, influencers Giovanna Fletcher, Nadiya Hussain and England football stars Fran Kirby and Leah Williamson are back for the season.

The influencer #SparkDelight campaigns centre on three pillars: ‘Inspire’, ‘Dreams’, and ‘Thank You’.