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Swarovski partners with UK personalities to encourage female empowerment


Fashion jewellery brand Swarovski has continued its celebration of women with the launch of a social content campaign for the UK and Ireland.

Introducing a whole new host of regional ambassadors, the ‘Stories of Yes’ iniative is a continuation of the global #BrillianceforAll campaign, which the brand launched earlier this year.

The Stories of Yes campaign kicks off with three new ambassadors: 2015 Great British Bake Off winner, Nadiya Hussain; author and TV personality, Katie Piper; and Sun columnist/founder of breast cancer awareness charity CoppaFeel, Kris Hallenga.

These new faces will be working alongside Swarovski to tell their inspiring Stories of Yes, encouraging women to embrace any challenges that they might face through adapting to change and finding the power to say yes.

TV personality, author, baker and mother of three, Hussain is the first to tell her story through a video showing the huge changes she has made through her achievements, from being a stay at home mother, to a spirited public figure, who now writes, cooks and presents on national TV.

Piper continues the campaign by sharing her experience of how a traumatic event in her life has taught her how to adapt and find the strength to overcome her fears, while the third video features Hallenga discussing how she had to commit herself to change when at the age of twenty-three she was diagnosed with breast cancer.

Stories of Yes will be live today, and run until December 31, starting with ‘Yes to Change’ running across all social channels and amplified through a series of events and partnerships.

More influencers will join the campaign throughout the year.



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