Dresstime model added to Octea, Piazza, Elis and D:Light collections.

Swarovski is returning to BaselWorld to unveil its 2010 watches.

The Austrian jewellery, watch and fashion leader is adding 16 new time pieces and one limited edition to its collection of watches including new models in its Octea, Piazza, Elis and D:Light lines.


BaselWorld visitors will also get a first look at an all new line called Dresstime, which will launch in three versions.

The Octea Sport line will see new splashes of colour in its 2010 launches, including the striking orange model (pictured), while maintining all the features of the original collectioning including the unidirectional rotating bezel made entirely of faceted crystal.

The sophisticated dial combines matt grey and sunray silver grey finishes, while the notched crown, which features a cabochon covering the Swan motif, completes the steel 39-mm case that houses the watch’s Swiss made ETA movement.

The Dresstime model, launching at BaselWorld, combines elegance, femininity and precision.

Its design, created from a succession of horizontal and diagonal lines and surfaces, draws its inspiration from urban architecture, according to Swarovski.

The stainless steel bracelet is punctuated by H-shaped elements and 12 faceted Jet Hematite crystals.

Twelve crystals match the dial, which features a matt black centre with sunray finish, along with 11 clear crystal chatons. Applied by hand, they form eleven indexes alongside the Swan, Swarovski’s logo, at 12 o’clock.