Swarovski has launched a new social media campaign, in which it is asking customers to share photos of what has kept them happy during lockdown.

The company wrote: “Swarovski’s community will be encouraged to upload images of what has been ‘sparking delight’ for them during the past months across social media using the [hashtag] #MySparkDelight.”

It continued: “During these difficult times, it’s important we look back and reflect on those small moments of joy and happiness; a flower in full bloom, a sunset, a new hobby successfully learnt, running a 5k…Whatever it may be that has encouraged sparks of happiness within these moments, Swarovski want[s] to encourage followers to share and come together as one community.”


Every week Swarovski will choose a winner, who will receive a £50 voucher to be used on the brand’s website.


Swarovski also recently announced the opening of its first Crystal Studio store in the UK, on London’s Oxford Street.

The Crystal Studio concept was unveiled last year as part of the brand’s 125th anniversary celebrations, and also boasts locations in Paris, Beijing, Tokyo, LA and Shanghai. Read more about the London Crystal Studio below:

Swarovski introduces ‘Crystal Studio’ concept to the UK