Fashion jewellery brand Swarovski has partnered with a mix of influential talents from the fashion, film and music scenes for its AW17 campaign.

To build on new adventures for the season ahead, Swarovski is addressing modern women over the world with a strong gang of global influencers including British  supermodel Jourdan Dunn.

The new influencers will join brand ambassador Karlie Kloss to present the versatility of Swarovski’s new Urban Fantasy collection, which takes inspiration from cities of contrast.


To showcase the Fall collection supermodel Jourdan Dunn and fashion model Fei Fei Sun will be seen in easy-to-wear pieces featuring circular shapes and neutral tones, embodying the theme of harmony that is at the essence of the first drop from the Urban Fantasies collection.

Fei Fei Sun

For Winter, renowned Austrlian model and TV personality Ruby Rose takes centre stage presenting the collection’s entertainment theme, infused with the sparkling energy of a city at night.

Ruby Rose.

In time for the Christmas season, Jourdan Dunn and Fei Fei Sun dial up the glamour. From stacking delicate pieces to wearing eye-catching statement jewellery, the duo show consumers why Swarovski is the ‘go-to expert’ when it comes to injecting sparkle and brilliance into any look, for any occasion.

Jourdan Dunn.

Furthermore, as momentum builds throughout the season the Swarovski crew will grow, with exciting and surprising new global talent starring in the Christmas campaign, across all consumer touchpoints.

The AW17 campaign continues to promote Swarovski’s tagline of the year – #BeBrilliant.