In honour of the company’s milestone year, Swarovski has created a special new collection and campaign.

Since 1895, Swarovski has been on a mission to add sparkle to the lives of people all over the world. Today, 125 years later, the company continues this mission with its brand purpose to #SparkDelight into the lives of its customers.

READ HERE: THE BIG INTERVIEW: Swarovski exec and UK managing director reveal how the company will celebrate 125 years in business


In celebration of this anniversary, Swarovski has introduced ‘Swarovski: A moment in time,’ a campaign that celebrates the firm’s successful past, acknowledges its present and looks ahead to the future.

Furthermore, the brand has created the 125th Anniversary collection, which sees iconic and most-loved Swarovski creations reimagined in its signature blue to reflect the brand’s style, sparkle and story.

Highlights include a dancing swan necklace, a timeless tennis bracelet, and angelic studs.

A limited edition anniversary mouse crystal figurine has also been created – nodding to the first mouse created in 1976.

Take a look below: