The online content Swarovski posts is more engaging than that of any other jewellery brand’s.

That’s the claim made by a new report which has analysed the most shared and commented online promotions and posts from jewellery firms in the last few months.

Swarovski’s Crystaldust Collection promotion achieved 16,600 Facebook shares and 43 Google+ shares, placing it top of the leader board for total shares during the recorded time.


In second place, online jewellery retailer BlueNile’s style guide achieved 11,321 shares.

View the full results below: