Wolverhampton retailer aims to be international player with new site.
Wolverhampton retail jeweller T. A. Henn & Son has invested in hiring a dedicated design and communications specialist as it prepares to launch a new website that will hopefully be live before the new year.
T. A. Henn has hired John Wright, who previously worked on the shop floor at the retailer while he was at university, as communications specialist to spearhead long-term online marketing plans put in place by the retailer following the recent £100,000 revamp of its brick-and-mortar store. Since graduating, following a short spell working full time for T. A. Henn, Wright has spent a decade working in the design and marketing industries on an international level.
Wright said: “It feels great to be back at T. A. Henn, in a new role and working with old friends. After many years of working in Dubai, the US and Brazil, I have developed my skill set and gained valuable experience that I can use to make the company successful in this exciting new phase of growth.”
He will work closely with T. A. Henn marketing director Magali Henn to reposition the retailer as an online player able “to compete with market leaders in the online retail of luxury goods” with plans to target shoppers globally as well as those in the UK, although Wright adds that the retailer intends to build up the site slowly and “not run before we can walk” with regards to international sales.
As well as launching what the jeweller has described as a “cutting-edge website” the retailer has plans to improve its presence on social networking sites such as Facebook and Twitter.
Henn said: “Adding John to the team is the next logical step in our plans for growth. It’s a new era for T. A. Henn, the vibe from the company is one of determination and ambition, but it’s the same friendly company with the same values that countless local customers have come to enjoy over the generations.”