TAG Heuer creates its own touchscreen smartphone


Watch brand unveils the LINK, a hand built luxury Andriod smartphone.

TAG Heuer has created a luxury smartphone called the LINK, which it describes as "the ultimate communication tool."

Swiss-engineered, French-built and powered by the Android operating system, the LINK is said to share the core values of every breakthrough TAG Heuer creation: advanced design and materials, peerless hand-assembled and finished craftsmanship, unsurpassed reliability, and a total commitment to the avant-garde.

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The TAG smartphone has the ability to switch quickly between applications brings incomparable multitasking power, making the LINK one of the fastest phones on the market.

When TAG Heuer launched the MERIDIIST in 2008, the world’s first Swiss-engineered communications instrument, it mastered an entirely new realm of high technology. The TAG Heuer LINK is the next step: a high-performance machine with robustness and battery well exceeding industry standards.

Its features include lightning-fast connectivity, 16-million colour screen resolution, a large 3.5’’ display, a high-definition 5-mega-pixel auto-focus camera, 11 hours of music play time, and, through its avant-garde Android operating system, download access to over 250,000 applications.

It also comes fully loaded with a host of TAG Heuer add-ons: customized screen designs, widgets, animations, wallpapers, icons and ring tones.

Exclusively launched in TAG Heuer retailers in July 2011, the TAG Heuer LINK is the essential work hard/play instrument, ideal for business and entertainment.

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