TAG Heuer goes green with Leonardo DiCaprio


Ambassador’s visit inspires solar roofing plan across four buildings

A recent visit from TAG Heuer’s brand ambassador Leonardo DiCaprio has encouraged the construction of solar roofing for their factories Western in La Chauds-de-Fonds, Switzerland. Upon completion, the project will represent the largest solar roof on any private company in Western Switzerland.

The company has chosen to address the world’s green issues and, in an effort to reduce its carbon footprint, has signed an agreement with Swiss energy distributor VITEOS and Planair, a Swiss consulting firm specialized in environmental issues, to equip the rooftops of its four buildings with solar panels.

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TAG Heuer’s president and CEO, Jean-Christophe Babin said, “Leonardo visited the factory with an eye on everything that could be done to reduce our energy consumption. His factory visit in La Chaux-de-Fonds turned into an inspiring and creative environmental audit. Leonardo combined his environmental mind with a highly respectful approach toward our staff, making his visit an impactful highlight of TAG Heuer’s 150th anniversary celebration.”

In a speech given in Basel earlier this year DiCaprio commented, “TAG Heuer is a company that gets it and because TAG Heuer understands that they have a corporate mission, but also a global mission, a mission that is bigger than all of us. TAG Heuer is a company that has taken a stand for what it believes in… And I’m proud to be here today, celebrating a company that is standing up to give back to environmental non profit organizations alongside me.”

The construction will begin today and continue in December. The new solar fed electric system should start running over the winter.


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