Brand partners with 2011 international tournament.

Sport-led watch brand TAG Heuer will partner with the Rugby World Cup 2011 as the Official Watch partner, the brand announced today.

TAG will enjoy six weeks of exposure through its partnership with one of the UK’s most followed sports during the tournament which will take place in New Zealand.


The brand has said that the sport exemplifies the relentless pursuit for performance, commitment and perfection, “values not just shared by TAG Heuer but epitomised in its DNA”.

Speaking of the new partnership, TAG Heuer president and CEO Jean-Christophe Babin said: “Partnering with Rugby World Cup 2011, one of the largest international sporting competitions in the world is another demonstration of TAG Heuer’s dedication to elite sport.”

“It is this legitimacy in sport and lifestyle that has helped drive TAG Heuer’s success as one of the most aspirational luxury brands in the world,” he added.

TAG Heuer has long-standing association with prestigious sporting events and has brand ambassadors from the world of sport including Maria Sharapova, Jenson Button, and Lewis Hamilton make no exception.

The Rugby World Cup 2011 will be played in New Zealand from September 9 to October 23.


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