Tag Archives: abandonment

Online checkout abandonment hits record low in Q1 2015

Online checkout abandonment hits record low in Q1 2015

Customers abandoning their online checkouts prior to buying has reached a record low in Q1 2015, with just 26% failing to complete a purchase. In 2013 checkout abandonment was 35%, but fell to 30% in 2014, according to new research by IMRG Capgemini Quarterly Benchmarking. The Quarterly Benchmarking results also reveal that sales through mobile devices (smartphones and

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