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EXCLUSIVE: Jeweller in diamond advertising dispute says it never received a single customer complaint

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Ethica Diamonds insists it complied fully with Advertising Standards Authority ruling but case highlights wider issues around the marketing of online diamond products in the UK

De Beers shareholders challenge company’s ‘conflict-free’ diamonds claim

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Group calling itself Shareholders Against Blood Diamonds (SABD) lodged the complaint in June 2020

Advertising Standards Authority rules jewellers must provide ‘clarity’ over diamond origins

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Company Diotima claimed that Kinetique’s diamonds were made of substitute materials and therefore an advertisement for ‘diamonds’ was misleading to consumers

Online jewellery retailers with ‘misleading’ delivery charges must clarify policies

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The Advertising Standards Authority has banned businesses from ‘misleading’ customers on delivery charges such as claiming UK delivery is free when it does not...
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