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EXCLUSIVE: Jeweller in diamond advertising dispute says it never received a single customer complaint
Ethica Diamonds insists it complied fully with Advertising Standards Authority ruling but case highlights wider issues around the marketing of online diamond products in the UK
Group calling itself Shareholders Against Blood Diamonds (SABD) lodged the complaint in June 2020
Company Diotima claimed that Kinetique’s diamonds were made of substitute materials and therefore an advertisement for ‘diamonds’ was misleading to consumers
The Advertising Standards Authority has banned businesses from ‘misleading’ customers on delivery charges such as claiming UK delivery is free when it does not...