The brand will ‘pop up’ at Westfield White City on February 7 and Liverpool St Station on February 12 to promote its ‘Every Piece Unique’ campaign
Swarovski breaks away from traditional advertising mediums to surprise customers this Christmas
‘Tis the season to sparkle as the fashion jewellery brand heads to the streets of London, Manchester, Glasgow and Birmingham with interactive installations.
Jersey Pearl sees 37% sales increase three months after opening UK flagship
Three months since opening its first flagship store on the UK mainland, Jersey Pearl has posted a 37% sales increase year-on-year. Its Christmas campaign – To Give is to Get – helped to push sales in stores and concessions during the key trading period, it reported. Ruth Azar, communications lead at Jersey Pearl, claimed that…
Video ads can be key to getting millennials to spend more on jewellery
One in five millennials are more likely to purchase a product or service after watching a video advert, a new report has found. The research, conducted by video production company Groundbreak Productions, which surveyed 1,000 consumers in the UK, also revealed the kinds of video adverts that consumers enjoy. 42% of consumers like video adverts…
Meet the Professional Jeweller team at Jewellery & Watch
The Professional Jeweller team have signed up to be at NAJ stand for a meet and greet during Jewellery & Watch next week. On Wednesday 10 from 10am assistant editor Stacey Hailes and group head of sales and marketing Andrew Martyniuk will be at the NAJ stand to answer any budding editorial and advertising questions.…
Brighton jeweller wins 15 seconds of fame
Stef Warde, the owner of Brighton jewellers Peculiar Vintage , has won the opportunity to advertise her work on national TV for one week in November. In October, Warde entered the ‘15 Seconds of Fame’ competition hosted by mobile payments company, iZettle. Warde had to submit a 15 second video in order to be in with a chance…
Graff reveals advertising campaign featuring 470 carats of diamonds, rubies & emeralds
Graff has unveiled a major autumn advertising campaign that presents some of its finest diamonds in four images themed around nature’s fundamental elements: earth, water, air and fire. The campaign launches this month across newspapers, magazines, ambient media and online platforms – with images also displayed in-store at Graff’s 55 locations across UK and Europe,…
VIDEO: First UK TV campaign for Guess jewellery
Brand hopes to capture wider demographic ahead of Christmas spending. Guess launched its first nationwide TV campaign in the UK on Friday with the aim of securing a wider customer audience through appearances on digital and ‘on demand’ channels. The advert aims to showcase the brand’s DNA with model Sandrah Hellberg dressed in its signature…
Bullion by Post launches £100k TV ad campaign
UK bullion company Bullion by Post is set to launch its first TV advertising campaign this week as it seeks to build on a record year of business. The company, located in Birmingham, specialises in offering gold and silver bars and coins directly to consumers. It has invested more than £100,000 developing the campaign, which…
IN PICS: Clogau’s enchanting Fairytale campaign
Brand shoots latest visuals with help from designer David Emanuel.
