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Major diamond suppliers discuss joint advertising campaign

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The issue of generic advertising of natural diamonds to the public will be one of the main topics up for discussion during Jewellery Industry...

GUEST COLUMN: Three problems buyer personas can resolve in jewellery retail

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The Diamond Store CEO reveals how building buyer personas can help bolster business.

Sweet deal for Gemfields as company gears up to launch two central London pop-ups

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The brand will ‘pop up’ at Westfield White City on February 7 and Liverpool St Station on February 12 to promote its 'Every Piece Unique' campaign

Swarovski breaks away from traditional advertising mediums to surprise customers this Christmas

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'Tis the season to sparkle as the fashion jewellery brand heads to the streets of London, Manchester, Glasgow and Birmingham with interactive installations.

Jersey Pearl sees 37% sales increase three months after opening UK flagship

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Three months since opening its first flagship store on the UK mainland, Jersey Pearl has posted a 37% sales increase year-on-year. Its Christmas campaign –...

Video ads can be key to getting millennials to spend more on jewellery

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One in five millennials are more likely to purchase a product or service after watching a video advert, a new report has found. The research,...

Meet the Professional Jeweller team at Jewellery & Watch

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The Professional Jeweller team have signed up to be at NAJ stand for a meet and greet during Jewellery & Watch next week. On Wednesday...

Brighton jeweller wins 15 seconds of fame

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Stef Warde, the owner of Brighton jewellers Peculiar Vintage , has won the opportunity to advertise her work on national TV for one week in November. In October,...

Graff reveals advertising campaign featuring 470 carats of diamonds, rubies & emeralds

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Graff has unveiled a major autumn advertising campaign that presents some of its finest diamonds in four images themed around nature’s fundamental elements: earth,...

VIDEO: First UK TV campaign for Guess jewellery

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Brand hopes to capture wider demographic ahead of Christmas spending.Guess launched its first nationwide TV campaign in the UK on Friday with the aim...
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