advertising News - Professional Jeweller

Major diamond suppliers discuss joint advertising campaign

News by Zoe Monk on 30th September 2020

The issue of generic advertising of natural diamonds to the public will be one of the main topics up for discussion during Jewellery Industry Voices’ next webinar on 1 October. The panel, which will include Forevermark

GUEST COLUMN: Three problems buyer personas can resolve in jewellery retail

Business News Opinion Retail by Stacey Hailes on 2nd August 2019

The Diamond Store CEO reveals how building buyer personas can help bolster business.

Sweet deal for Gemfields as company gears up to launch two central London pop-ups

Diamonds & Gemstones News by Zoe Monk on 4th February 2019

The brand will ‘pop up’ at Westfield White City on February 7 and Liverpool St Station on February 12 to promote its 'Every Piece Unique' campaign

Swarovski breaks away from traditional advertising mediums to surprise customers this Christmas

Jewellery News by Stacey Hailes on 3rd December 2018

'Tis the season to sparkle as the fashion jewellery brand heads to the streets of London, Manchester, Glasgow and Birmingham with interactive installations.

Jersey Pearl sees 37% sales increase three months after opening UK flagship

Jewellery News by Joe Peskett on 16th January 2017

Three months since opening its first flagship store on the UK mainland, Jersey Pearl has posted a 37% sales increase

Video ads can be key to getting millennials to spend more on jewellery

Other by Joe Peskett on 9th November 2016

One in five millennials are more likely to purchase a product or service after watching a video advert, a new report has found. The research, conducted by video production company Groundbreak Productions, which surveyed 1,000

Meet the Professional Jeweller team at Jewellery & Watch

Business Jewellery and Watch Birmingham News by Stacey Hailes on 1st February 2016

The Professional Jeweller team have signed up to be at NAJ stand for a meet and greet during Jewellery &

Brighton jeweller wins 15 seconds of fame

Jewellery News by Stacey Hailes on 16th November 2015

Stef Warde, the owner of Brighton jewellers Peculiar Vintage , has won the opportunity to advertise her work on national TV for one

Graff reveals advertising campaign featuring 470 carats of diamonds, rubies & emeralds

Collections Jewellery Photos The Luxury Report by Rob Corder on 7th September 2015

Graff has unveiled a major autumn advertising campaign that presents some of its finest diamonds in four images themed around

VIDEO: First UK TV campaign for Guess jewellery

Other Video by Staff Writer on 25th November 2013

Brand hopes to capture wider demographic ahead of Christmas spending.Guess launched its first nationwide TV campaign in the UK on

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