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Major diamond suppliers discuss joint advertising campaign

The issue of generic advertising of natural diamonds to the public will be one of the main topics up for discussion during Jewellery Industry...

GUEST COLUMN: Three problems buyer personas can resolve in jewellery retail

The Diamond Store CEO reveals how building buyer personas can help bolster business.

Sweet deal for Gemfields as company gears up to launch two central London pop-ups

The brand will ‘pop up’ at Westfield White City on February 7 and Liverpool St Station on February 12 to promote its 'Every Piece Unique' campaign

Swarovski breaks away from traditional advertising mediums to surprise customers this Christmas

'Tis the season to sparkle as the fashion jewellery brand heads to the streets of London, Manchester, Glasgow and Birmingham with interactive installations.

Jersey Pearl sees 37% sales increase three months after opening UK flagship

Three months since opening its first flagship store on the UK mainland, Jersey Pearl has posted a 37% sales increase year-on-year. Its Christmas campaign –...

Video ads can be key to getting millennials to spend more on jewellery

One in five millennials are more likely to purchase a product or service after watching a video advert, a new report has found. The research,...

Meet the Professional Jeweller team at Jewellery & Watch

The Professional Jeweller team have signed up to be at NAJ stand for a meet and greet during Jewellery & Watch next week. On Wednesday...

Brighton jeweller wins 15 seconds of fame

Stef Warde, the owner of Brighton jewellers Peculiar Vintage , has won the opportunity to advertise her work on national TV for one week in November. In October,...

Graff reveals advertising campaign featuring 470 carats of diamonds, rubies & emeralds

Graff has unveiled a major autumn advertising campaign that presents some of its finest diamonds in four images themed around nature’s fundamental elements: earth,...

VIDEO: First UK TV campaign for Guess jewellery

Brand hopes to capture wider demographic ahead of Christmas spending.Guess launched its first nationwide TV campaign in the UK on Friday with the aim...