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70 percent of jewellery shoppers look for a trust mark online

Edinburgh Assay Office published findings today (Oct 26) which reveal that 70% of consumers will look for a trust scheme on an online site...

Hot 100 2013: Scott Walter

Creating Assay Assured and taking the hassle out of hallmarking.Erring on the side of modesty, the engaging Scott Walter is not too keen to...

Brand-i & Assay Office London partnership success

Large number of sign-ups for web legitimacy check service.At the Goldsmiths’ Company’s Assay Office in London a free service is offered to its customers...

What you need to pass Assay Assured

Find out what the organisation looks for in retail partners.As Assay Assured is designed for online retail sites, the EAO does not visit the...

How Assay Assured is helping retail fight fakes

Find out about the scheme designed to combat counterfeit jewellery.The Edinburgh Assay Office recently launched Assay Assured, an online initiative that provides brands and...

EAO to launch Assay Assured to protect shoppers

Assay Office unveils world's first online hallmark assurance scheme.Edinburgh Assay Office is set to launch an initiative called Assay Assured the The Jewellery Show...