Astrid & Miyu’s founder reveals how two new retail concepts have helped transform the business.
Astrid & Miyu takes on bigger premises in Shoreditch to build on ear piercing momentum
The brand is moving to a larger retail unit in order to capitalise on its ear piercing success.
Astrid & Miyu introduces first ever unisex range
London-based brand taps into the ever growing men’s jewellery market with a line designed for anyone and everyone.
10 things the jewellery industry learned in 2018
Professional Jeweller reflects on the most important trends and stories of the last 12 months.
EXCLUSIVE: Piercing offer propels British brand’s bricks and mortar business
This summer, British jewellery brand Astrid & Miyu capitalised on the multiple earrings trend by launching an ear styling bar and piercing studio inside one of its stores, and is now reaping the rewards. Astrid & Miyu is known for its ear cuffs and ear stacking, and now the brand has bolstered business by taking…
British brand capitalises on ear styling trend with new retail concept
British jewellery brand Astrid & Miyu is capatlising on the multiple earrings trend with a new retail concept. Astrid & Miyu is known for its ear cuffs and ear stacking, and now the brand is enhancing the customer experiene of purhcasing these with the launch of a ear styling bar at its Bond Street boutique.…
Astrid & Miyu collaborates with Central Saint Martins students on new designs
British contemporary jewellery brand Astrid & Miyu has partnered with Central St Martins to launch a brand new initiative called the Design Project. Always on the lookout for young new talent, Astrid & Miyu is working with students from the art school to launch innovative new collections each year. By working with students, the brand will be able to help support emerging…
Astrid & Miyu launches live video shopping service
Fashion jewellery brand Astrid & Miyu has launched a bespoke online shopping service, just in time for the busy Christmas trading season. Leading the way in innovation and technology, Astrid & Miyu has added a live video chat service to its e-commerce site. The new service, titled ‘Hero’, creates a hybrid between in-store and shopping online.…
Astrid & Miyu opens first standalone boutique
British contemporary jewellery brand Astrid & Miyu has opened the doors to its first central London store, located in the boutique shopping destination, St Christopher’s Place. The opening follows the brand’s successful launch in Boxpark and a pop up in Old Street Station last year. The new store, which boasts 350 sq ft, will echo…
Astrid & Miyu collaborates with digital influencer for capsule collection
British contemporary jewellery brand Astrid & Miyu has teamed up with digital influencer Yanin Namasonthi to introduce its new Charm Addiction collection. Yanin Namasonthi, who has been a fan of the brand since it launched in 2011, is the curator of blog and You Tube Channel I Dress Myselff, as well as the face behind…
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