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Online sales grow 300% YoY in 2021 for Aurum by Guðbjörg Jewellery

This comes after brand's e-commerce business, which it called a 'lifeline', doubled in 2020 when compared to previous year

Aurum by Guðbjörg secures significant high street stockist

Icelandic jeweller Aurum by Guðbjörg will launch into five House of Fraser stores across the country this September, the first time it has been...

Aurum by Guðbjörg unveils new retail strategy

Icelandic jewellery brand Aurum by Guðbjörg will be introducing a new retail strategy at International Jewellery London. In a novel departure from the traditional retail...

Jewellery brand adds hair accessories to bolster bridal business

Icelandic jewellery brand Aurum by Guðbjörg is going to introduce a range of sterling silver hairbands to complement its bridal offering this summer. Based in...

Aurum Jewellery unveils SS17 collection at an exclusive event

Aurum by Guðbjörg Jewellery unveiled its SS17 collection at the Embassy of Iceland last week. The event, which was attended by some of the brand's...