Tag Archives: campaign

New branding boosts sales for Unique & Co

New branding boosts sales for Unique & Co

Jewellery company Unique & Co has seen sales soar and new doors open following its new branding and campaigns. After the successful rebranding of last year, Unique & Co. is continuing to invest further into the branding and has introduced a new campaign photo and video shoot for 2017/18. The feedback from retailers at the

Pandora unveils AW17 campaign celebrating everyday milestones

Jewellery giant Pandora has launched its AW17 collection which features a campaign that celebrates everyday women. The new range of jewellery is inspired by several key trends including mixed metals and geometric shapes. The collection also features an innovative new stone cut, the octagon fancy cut, which has been specifically cut to stand out from traditional

Rosie Huntington-Whiteley and Priyanka Chopra star in Nirav Modi campaign

Global luxury jeweller and haut diamantaire, Nirav Modi’s new campaign will star Priyanka Chopra and Rosie Huntington‐Whiteley. Priyanka Chopra, who was recently appointed global brand ambassador for the company, and actress and model Rosie Huntington‐Whiteley was  photographed by fashion photographer Patrick Demarchelier. Both Chopra, the Bollywood actress and villain in upcoming summer blockbuster  Baywatch and

Independent jeweller launches innovative summer campaign

Independent jewellery retailer Drakes has launched a Summer Memories campaign to capture the true essence of the season and encourage consumer interaction. From Thursday June 1, Drakes flagship store, located in the Drake Circus Shopping Centre in Plymouth’s City centre, will be covered in photos of their customers’ favourite Summer memories. From a camping trip

Links of London to donate 10% of every charm sale this month

Links of London, owned by the FF Group, has announced another campaign to support Make-A-Wish UK & Make-A-Wish Ireland, the charities that grant wishes to enrich the lives of children and young people fighting life-threatening conditions.   The jewellery, watch and accessory brand will donate 10% of the RRP from every charm sale to MakeA-Wish between

Jersey Pearl sees 37% sales increase three months after opening UK flagship

Three months since opening its first flagship store on the UK mainland, Jersey Pearl has posted a 37% sales increase year-on-year. Its Christmas campaign – To Give is to Get – helped to push sales in stores and concessions during the key trading period, it reported. Ruth Azar, communications lead at Jersey Pearl, claimed that

Pandora extends partnership with Tess Daly

Danish jewellery brand Pandora has extended its partnership with TV personality and presenter, Tess Daly. Tess Daly has been the brand’s ambassador since June 2015 and will now continue to work with Pandora to promote its Valentine’s Day, Mother’s Day and SS16 collections. President of Pandora, Western Europe, Peter Andersen, comments: “The response we received

Laings unveils Your Moment campaign

Laings of Glasgow launched its latest campaign, Your Moment, in its store window last week (Nov 12). Your Moment celebrates the wonderful moments in life, a moment someone shares with someone else, a moment that will last forever. Capturing those special moments between two people Laings of Glasgows’ campaign images are set to provoke emotion

Dior unveils Emilia Clarke as new face of Rose des Vents collection

Dior has announced Emmy-nominated actress, Emilia Clarke, as the new face of its Rose des Vents jewellery collection. Clarke, best recognised as the face of Daenerys Targaryen from Games of Thrones, can be seen wearing the collections newest additions set to drop into stores at the end of this month. This collaboration marks the first

COLLECTIONS OF THE YEAR: Endless on winning Charm and Bead 2014

In the lead up to Collections of the Year 2015, Professional Jeweller have caught up with some of last year’s winners to see how the achievement impacted them. Next in line, Endless Jewelry founder Jesper Nielsen shares how he felt when the brand’s Jennifer Lopez range was crowned Charm and Bead Collection of the Year 2014.