A report by US-based celebrity endorsement specialist Spotted says that luxury jewellery brands are among a host of top consumer names that are playing Russian roulette with their reputations by working with stars who could damage their image. The study quotes from the American Journal of Advertising, which estimates that the correct celebrity endorsement can increase…
The Hoff heads into Hatton Garden to open flagship Tresor Paris store
Tresor Paris has opened a wholly-owned and managed store in the heart of London’s jewellery quarter, Hatton Garden. The store was officially opened by Hollywood legend David Hasselhoff (The Hoff), who was joined by a raft of British celebrities including Hayley Roberts and Lady Victoria Hervey. Tresor Paris shot to jewellers’ attention in 2013 when…
RED CARPET: Oscars 2014 jewellery special
White metals and diamonds complemented by the shimmer of opals.
RED CARPET: Diamonds sparkle at the BAFTAs 2014
White metals and stones proved a hit with star and floral motifs.
Asprey wins sixth year in BAFTA supporting role
Brit jeweller to toast awards’ nominees with cocktail party. By Arta Ertekin Asprey has announced that it will continue its partnership with the EE British Academy Film Awards (BAFTAs) in 2014, marking its sixth year of sponsorship. Both British organisations have worked together to establish a long-standing and successful relationship in recent years, with British…
