The founders of Chrysalis have officially launched affordable fast-fashion jewellery brand ‘Ania Haie’ at Vicenzaoro. Set to be one of the ‘brand’s to watch’ this year, our editor Stacey Hailes made sure she was first in line to meet with the team and found out how Ania Haie has been designed to drive footfall, boost sales,…
FEATURE: Discover how brands are updating marketing materials to reflect the modern role of women
In this year’s Diamond Insight Report, which is published annually by the De Beers Group of Companies to highlight to key trends impacting diamond jewellery purchases, the main focus was on the changing face of the female consumer. The report reveals that shifting relationship dynamics, women’s expanding roles in society, and changing perceptions of femininity…
COLLECTIONS OF THE YEAR 2017: Personalised Jewellery
This jewellery trend shows no signs of slowing down, but now UK shoppers are after subtle details which mean a lot to the wearer, with personalised pendants in particular leading the charge. Click on the links to see the products: WINNER: Zodiac by Unique & Co Highly Commended: Novoli by Sif Jakobs Jewellery Highly Commended:…
Chrysalis founders launch new fashion jewellery brand
The founders of Chrysalis will be launching a brand new fashion brand called Ania Haie in the New Year. Andy and Dave Maine, who launched Chrysalis in 2007 and have seen the brand go from strength to strength, will be unveiling a new affordable, trend-led jewellery brand in 2018. Ania Haie is a stylish new…
Personalised Jewellery Highly Commended: Lunar by Chrysalis
Fashion brand Chrysalis reinvented birthstone jewellery this year with the launch of its Lunar collection at Jewellery & Watch. Giving birthstones an update and unique twist, Chrysalis added the popular concept to its charm-adorned bangle portfolio for SS17. The range features semi-precious stones complemented with rhodium of 14ct gold flash plated charms. For example, January’s…
Chrysalis places inspirational women centre stage with new campaign
The award-winning British jewellery brand Chrysalis has unveiled the latest phase of its #MyStoryMyStack campaign. The campaign, which was originally launched in 2016, focuses on the meanings behind the jewellery and has six distinct themes including; love, success and wisdom. Alongside the jewellery launch the brand will be speaking to inspirational women from a breadth…
Chrysalis joins CMJ as part of UK growth strategy
Award-winning British jewellery brand Chrysalis has become an approved supplier of the Company of Master Jewellers (CMJ) as it seeks UK growth. The approved supplier status is part of the brand’s continued commitment to increasing its UK & Ireland distribution where it sees huge potential. Chrysalis co-founder and director, Andrea Maine, comments: “We’re delighted to…
Finalists announced for the 2017 PJ Awards Sales & Marketing Team of the Year
Professional Jeweller is delighted to announce the finalists of the Sales & Marketing Team of the Year category of the 2017 Professional Jeweller Awards. The finalists are teams that have demonstrated outstanding salesmanship and support to sell-through with their retail partners in the past year. The finalists in the Professional Jeweller Awards Sales & Maketing Team of the Year category…
