Tag Archives: customer experience

TOP TIPS: Expert advice for jewellers looking to enhance the online customer experience

TOP TIPS: Expert advice for jewellers looking to enhance the online customer experience

Jewellers that put these tactics into practice can feel confident they are in a strong position to make the most out of shoppers willing to splash the cash online.

Editor’s View: “Consumers are looking for experiences that jewellers can deliver”

As we gear up for another edition of International Jewellery London, I can’t believe the time to descend on Olympia has come around so quickly again. It’s been a whirlwind 12 months. A lot has happened in the UK, and the industry has been on quite a journey as well. Managing directors of leading brands

TOP FIVE: Questions brands should be asking to become an experience business

A recent study by Adobe and Goldsmiths, University of London, found that customer loyalty is changing. Brands used to measure loyalty through recommendation, responsiveness and retention, but digital transformation – both within businesses and the lives of consumers – has changed the way customers choose and engage with brands. Brands must now focus on delivering

Watchshop steps up shopping experience with summer accessories

Online jewellery retailer Watchshop.com has added sunglasses to its portfolio in a bid to offer consumers a wider selection of fashion accessories. Kicking off with nine brands, the sunglassess division of the site already offers more than 390 styles. Watchshop chief executive officers, Alex Fisher, says the expansion of the store’s portfolio will strengthen the

EXCLUSIVE: Pandora declares 2017 as the ‘Year of the Consumer’

Danish jewellery giant Pandora has declared 2017 the ‘Year of the Consumer’. The switch in focus follows the success of the brand’s promotion of its rings in 2015, and earrings in 2016. As products now perform well across the board, with charms and bracelets still accounting for a vast majority of sales, the brand’s attention has

Jewellery retailers urged to create emotional experiences for consumers

Jewellery retailers have been advised that creating emotional connections all year round – not just at Christmas – with people is key to profit. A new report offering advice to retailers said that marketing campaigns should look to engage customers and deliver customer experiences that make people feel something before buying. Marketers need to convey

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