Jewellers that put these tactics into practice can feel confident they are in a strong position to make the most out of shoppers willing to splash the cash online.
Editor’s View: New stats on Amazon don’t have to spell bad news for jewellers
Research by Mintel reveals the customer experience really is more important than ever before.
US jeweller hires couple to visit six destinations in search of the perfect proposal spot
A jewellery retailer across the pond has been thinking of innovative ways to engage with consumers.
Neglecting the online customer experience will leave UK jewellers struggling to compete, study warns
News of a profit slump at ASOS proves that online stores are not immune to today’s difficult retail landscape.
Editor’s View: “Consumers are looking for experiences that jewellers can deliver”
As we gear up for another edition of International Jewellery London, I can’t believe the time to descend on Olympia has come around so quickly again. It’s been a whirlwind 12 months. A lot has happened in the UK, and the industry has been on quite a journey as well. Managing directors of leading brands…
Editor’s View: “Would you shop in your store?”
Every month I have the privilege of visiting some of the most amazing and innovative jewellery shops in the UK. Up and down the country, so many jewellery retailers are leading the way in customer service and engagement, and I often leave impressed and inspired by the work I’ve seen on the shop floor and…
TOP FIVE: Questions brands should be asking to become an experience business
A recent study by Adobe and Goldsmiths, University of London, found that customer loyalty is changing. Brands used to measure loyalty through recommendation, responsiveness and retention, but digital transformation – both within businesses and the lives of consumers – has changed the way customers choose and engage with brands. Brands must now focus on delivering…
Watchshop steps up shopping experience with summer accessories
Online jewellery retailer Watchshop.com has added sunglasses to its portfolio in a bid to offer consumers a wider selection of fashion accessories. Kicking off with nine brands, the sunglassess division of the site already offers more than 390 styles. Watchshop chief executive officers, Alex Fisher, says the expansion of the store’s portfolio will strengthen the…
EXCLUSIVE: Pandora declares 2017 as the ‘Year of the Consumer’
Danish jewellery giant Pandora has declared 2017 the ‘Year of the Consumer’. The switch in focus follows the success of the brand’s promotion of its rings in 2015, and earrings in 2016. As products now perform well across the board, with charms and bracelets still accounting for a vast majority of sales, the brand’s attention has…
Jewellery retailers urged to create emotional experiences for consumers
Jewellery retailers have been advised that creating emotional connections all year round – not just at Christmas – with people is key to profit. A new report offering advice to retailers said that marketing campaigns should look to engage customers and deliver customer experiences that make people feel something before buying. Marketers need to convey…
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